Connecting talent through mobility in the Metro Area

Increasing access to jobs and education is one of many benefits to a strong multi-modal transportation system. As jobs locate in the peripheries where land is more readily available, it is difficult for potential employees in the urban core to access employment and educational opportunities. Transit connects people to opportunities and reduces household expenses as transportation accounts for as much as 58% of household expenses for those living below the poverty line.
Companies face increased competition to attract talent and the Heartland region has experienced “brain drain.” Quality of life, such as the ability to walk, bike, and take quality transit service are increasingly important factors in these decisions.

It is with these themes in mind that we began to ask questions like:
Do you know how your employees get to work?
Do you know how they would prefer to get to work?

We found a gap in the way people currently commute to work, and how they would with diversified mobility options. When employers help close this gap, they can improve talent recruitment and retention, save money on parking, increase health and quality of life for their employees, and make it easier for people to connect to what they love in the metro area.

To read more about how to connect talent through mobility in the metro area read our report.

What are the action steps?

  1. Ask your talent
    -Distribute a transportation and parking survey
    -Collect qualitative data through employee interviews and focus groups

2.Easy First Steps
-Join Metro Rideshare and Metro Transit’s Commuter Pass Program
-Partner with Heartland B-Cycle
-Encourage participation in Nebraska Dept of Transportation Vanpool
-Share maps of bike parking & routes